Performance Marketing has become one of the most important instruments for successful e-commerce. The goal is to integrate the palette of online marketing tools (search engines and optimization, affiliate programs, email marketing, etc.) in such a way that a web site is easily found on the internet and that as many visitors as possible are won over as long-term customers. The particular appeal of performance marketing stems from its ability to continuously and directly monitor the effectiveness of its integrated tools so that campaigns can be optimized on the run.
Consumption versus Action
Scatter versus Precision landing
Accountability versus Just-in-Time Optimization