Institute of Electronic Business e.V.: Mobile & Wireless Communication

Short innovative cycles in the radio technologies is resulting in an increasing penetration of the personal and business environment with ubiquitous computer and Internet access
This total availability of digital technologies ("Ubiquitous Computing") will have an enormous impact on
- Business models in E-Business
- Consumer behavior
- And the general use of media.

Goal

Analyze, validate and prepare and develop interdisciplinary connections and impacts of wireless technologies concrete business models for participating partners.

New challenges at the POS

New formats of Ubiquitous Communication allow providers and consumers a new access to the Point Of Sale or Point of Interest or Point of Content.
New information infrastructures will alter the communication in urban spaces.
- Near Field Communication (NFC)
- active and passive Radio Frequency Identification (RFID)
- Wireless Sensor Networks (WSN)
Business and service processes will be dramatically changed and simplified.
The emotional aspect of a decision-making situation will be influenced!